How is Technorati Authority calculated?
- Authority is calculated based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.
- The new Authority calculation differs from the past version, which measured linking behavior over a longer 6 month timeframe. Please note that links in blogrolls don’t count towards Authority, as they are not indicative of interest in relevant content; we stopped including blogroll links in August 2008.
- Authority is on a scale of 0-1000. 1000 is the highest possible authority.
The final analysis for me is that with an authority of 465, I should be expecting, at a minimum, a few hundred visits per day. I mean, 465 is solidly middle of the road, and I can't even guess at the number of daily visits the top blogs get. Never mind my overall "ranking," which is an unrealistic 8542 out of what must be hundreds of thousands.
All of which is to say that I can't see Technorati being a reliable measure of anyting for a blog, however big or small. Not that I ever knew what it was for in the first place.
Also, digging around in the support section over there reveals an enormous amount of unsatisfied users since the big Technorati overhaul, and absolutely no effort on the part of the staff to address or fix any of it. Well done, jerks.